As sustainability pioneers, Emirates Waste to Energy achieved a remarkable milestone, inaugurating the Middle East’s first commercial waste-to-energy plant in Sharjah, UAE, in a groundbreaking joint venture with BEEAH and Masdar. This initiative diverts 300,000 tonnes of waste from landfills annually and generates 30MW of low-carbon electricity. Our role was to create an exceptional customer journey and event setup, catering meticulously to our high-level guests’ comfort and experience. Every moment was as impressive as the plant itself, leaving an indelible mark on all who attended this historic feat.